Spar has teamed up with fitness personality Mr Motivator to launch a UK-wide campaign.
The Fuel Your Spring campaign aims to “increase visit frequency, grow small‑basket missions and reinforce Spar’s dedication to the communities which they serve,” according to the retailer.
Running from 20 March to 20 April, the campaign invites customers to take on the ‘Step to Spar Challenge’ by regularly walking to their local Spar store.
Shoppers can pick up a Step to Spar card in‑store and collect stamps each time they walk to a Spar, earning the chance to win one of 10 £1,000 prizes.
Mr Motivator will launch the campaign with a big community walk on 20 March in Birmingham - near AF Blakemore’s Willenhall headquarters.
“Spring is the perfect time to reset with small, achievable habits, and I am delighted to support Spar in celebrating those small steps that lift our mood and boost our energy,” he said.
CJ Antal Smith, chief commercial officer at AF Blakemore, said: “This is about making movement simple and achievable for everyone - and our stores are perfectly placed to support that. Spar is part of everyday life in communities across the UK, and this initiative shows how convenience retail can play a meaningful role in wellbeing, movement and local connection. The Step to SPAR Challenge is a great way to reward shoppers for choosing local.”
No comments yet