All Campaigns articles – Page 3
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Product NewsTom Daley features in ‘Don’t Drink and Dive’ Malibu campaign
The campaign has been designed to raise awareness of the dangers of drinking alcohol in/around water
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Product NewsPernod Ricard UK launches first UK campaign for tequila brand Altos
Tequila brand Altos is kicking off a new campaign to “challenge negative perceptions about drinking tequila”
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Features and analysisFundraiser launched for convenience store looted during Southport riot
A riot in Southport has left Windsor Mini Mart looted and severely damaged
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Product NewsCoors launches Colorado music experience competition to drive retailer sales
Coors is giving consumers the chance to win music-themed prizes
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Features and analysisFootball for footfall: Bestway launches major Euros campaign nationwide
Retailers are encouraged to join in the fun and showcase their football skills while scoring big on “impressive” deals and promotions
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Product NewsWin a year-long supply of Lipton Iced Tea this summer
The winner will not only receive a year’s worth of stock but also POS, decorations and merchandise for their store.
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Product NewsBrothers Cider headlines with £4m festival-themed campaign
The campaign hopes to reignite the flavoured cider category
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Product NewsParfetts launches activation takeover with Carlsberg
The new promotional initiative offers suppliers an extensive three-week brand activation across depot, digital and retail channels
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Product NewsTrip hits screens with TV campaign debut
The multi-million-pound move aims to boost brand awareness
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Product NewsSneak Energy unlocks summer campaign
The campaign aims to reach millions of consumers this summer
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Product NewsInnocent Drinks launches playful advertisement
This is the smoothie brand’s first major advertising campaign in over 18 months
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Product NewsAston Manor Cider offers up retailer competition
Retailers have a chance to win a Crumptons Oaks-branded chiller worth over £2,000
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Features and analysisBestway’s £3 million investment into deals and BOGOF offers
The ‘Thank You’ campaign was designed to help customers boost their profits and grow their business
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Features and analysisNisa rolls out £1m retailer price drop campaign
Nisa has unveiled a £1m price drop campaign to lower the wholesale selling price of hundreds of products
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Product NewsKP Snacks launches £1m campaign for McCoy’s Epic Eats
KP Snacks has announced a new £1m media investment to promote its McCoy’s Epic Eats product range
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Advice GuideWho are the Convenience Store Champions?
The Convenience Store Champions is a collection of top retailers from across the sector
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NewsRetailer takes on National Grid over lost trade
A Londis retailer in Essex is seeking compensation from the National Grid over major gas works which he estimates will cost him nearly £15,000 in lost sales and has forced him to invest in marketing material to stem the decline in footfall.
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NewsReporting crime: The matter of facts
Police cutbacks and rising crime mean it’s vital retailers provide clear evidence of crimes they report. Here’s how to present a watertight case.
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NewsWatching the competition
No business can afford to live in a bubble. Keeping an eye on the competition means getting up close and personal with rivals and employing the sleuthing skills of staff and customers.
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Features and analysisFixed price energy contracts
Fixing your energy prices can feel like a bit of a gamble, but as energy costs continue to mount, it’s one which should pay off.