All Campaigns articles – Page 3
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Product NewsParfetts launches activation takeover with Carlsberg
The new promotional initiative offers suppliers an extensive three-week brand activation across depot, digital and retail channels
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Product NewsTrip hits screens with TV campaign debut
The multi-million-pound move aims to boost brand awareness
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Product NewsSneak Energy unlocks summer campaign
The campaign aims to reach millions of consumers this summer
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Product NewsInnocent Drinks launches playful advertisement
This is the smoothie brand’s first major advertising campaign in over 18 months
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Product NewsAston Manor Cider offers up retailer competition
Retailers have a chance to win a Crumptons Oaks-branded chiller worth over £2,000
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Features and analysisBestway’s £3 million investment into deals and BOGOF offers
The ‘Thank You’ campaign was designed to help customers boost their profits and grow their business
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Features and analysisNisa rolls out £1m retailer price drop campaign
Nisa has unveiled a £1m price drop campaign to lower the wholesale selling price of hundreds of products
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Product NewsKP Snacks launches £1m campaign for McCoy’s Epic Eats
KP Snacks has announced a new £1m media investment to promote its McCoy’s Epic Eats product range
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Advice GuideWho are the Convenience Store Champions?
The Convenience Store Champions is a collection of top retailers from across the sector
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NewsRetailer takes on National Grid over lost trade
A Londis retailer in Essex is seeking compensation from the National Grid over major gas works which he estimates will cost him nearly £15,000 in lost sales and has forced him to invest in marketing material to stem the decline in footfall.
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NewsReporting crime: The matter of facts
Police cutbacks and rising crime mean it’s vital retailers provide clear evidence of crimes they report. Here’s how to present a watertight case.
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NewsWatching the competition
No business can afford to live in a bubble. Keeping an eye on the competition means getting up close and personal with rivals and employing the sleuthing skills of staff and customers.
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Features and analysisFixed price energy contracts
Fixing your energy prices can feel like a bit of a gamble, but as energy costs continue to mount, it’s one which should pay off.
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NewsSafety after dark
You may be there for your community day and night, but this accesibility can make you vulnerable to those who see an open store as an open target.
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NewsFrontline revisited
A number of c-stores have taken on the multiples when they moved in on their patch. But have they sustained the fight? Robin Mannering reports.
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NewsCool runnings
Hot weather can play havoc with your chillers and send energy bills soaring. Here are a few pointers to make sure your equipment keeps its cool
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NewsThe lines are open
A new Crime Bill may change the way the police enforce the law, but that doesn’t mean retailers should stop communicating with their local force.
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NewsElectrify your profits
A growing number of retailers are investing in a new way to save money on their energy bills and extend the life of their electrical goods. Gaelle Walker finds out more about the potential of voltage optimisation.
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NewsDon't suffer in silence
It may feel like a pointless exercise at times, but failing to report crime will only make it worse.
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NewsSystem failure
A council’s recent planning decision calls into question the government’s stated desire to protect town centres. Robin Mannering reports.