Coca-Cola Europacific Partners (CCEP) has announced winners of its latest festive giveaway, with two gold prize recipients revealed.
The three-week Christmas campaign gave independent retailers the chance to win prize bundles worth up to £4,000, while also supporting national food redistribution charity FareShare with a £10,000 donation.
Retailers were automatically entered into the prize draw when purchasing qualifying packs of Coca-Cola, with winners randomly selected to receive one of:
- Three gold bundles worth £4,000
- Three silver bundles worth £2,500
- Three bronze bundles worth £2,000
Each prize included seasonal treats and Coca-Cola merchandise, designed to help retailers drive excitement in-store and give back to their communities during the festive season, said CCEP.
The first gold winner was Harbinder Singh, owner of Hullait News in Chelmsley Wood, who has run the family business for more than 30 years.
Harbinder said: “The soft drinks category has always been a huge part of our business, and Coca-Cola products consistently top our sales chart. MyCCEP.com is a great tool – from new product insights to competitions, it’s well worth five minutes of any retailer’s day.
The second gold winner was Tom Mayes, owner of The Real Sandwich Shop in Hull - a family-run business that’s been operating since 1998. Tom plans to use some of the prize bundle to give back to his team through a staff raffle.
The giveaway formed part of Coca-Cola’s wider festive campaign, including its iconic Christmas Truck Tour and national on-pack consumer promotions.
Rob Yeomans, vice-president, commercial development at CCEP GB, said: “Christmas is an important time for independent retailers, and once again they’ve gone above and beyond for their customers and communities. This giveaway was our way of recognising that – helping to make the season even more memorable.
“What made it even more special is that every entry supported a £10,000 donation to FareShare – helping to spread a little extra joy to those who need it most. It’s a great example of how we’re bringing the Coca-Cola brand’s values to life – with generosity, community spirit and real support for the people who make a difference.”
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