Poretti is to return to TV screens this winter with its ’Welcome to the Lake’ campaign, alongside a new gift with purchase promotion.
The Italian lager brand had been a “huge hit in the UK” with the beer now at 78% volume growth, said the Calrberg Britvic-owned brand, citing Nielsen.
The campaign would roll out across TV, digital, billboards and social media in a bid to encourage trial and increase sales in the off-trade, said the brand.
Dharmesh Rana, brand director of premium brands at Carlsberg Britvic, said: “The introduction of our gift with purchase offer marks an exciting phase for us, giving retailers the tools they need to encourage consumers to try Poretti and grow sales.
”We’re delighted by how successful Poretti has been and this marketing support helps us to continue momentum as one of the fastest growing off-trade world lager and looks to build on the brand’s strong potential for growth.”
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