Moju has launched its biggest TV media campaign to date.
The functional shot brand said it is continuing its push for “brand fame” this winter with a new 30-second TV advert airing until the end of February.
The advert aims to build “emotional connection at the peak moment when health and vitality are top of mind”, said Moju.
Other activity throughout the winter would include OOH, digital, social, influencer and retail media, it added.
A new campaign is set to launch across Manchester, Edinburgh, Glasgow and Birmingham, supported by the distribution of 200,000 samples.
The activity builds on Moju’s ‘Bring on the Boom’ platform which launched in October.
Leigh Kilby, head of brand and creative at Moju, said: “The new Bring on the Boom platform is built on how our consumers really experience Moju - a powerful daily hit of fresh ginger root that sets them up to take on whatever the day throws at them.
”This new brand platform has liberated us to show up with more emotion, more personality and a deeper connection to our audience. Our new TVC builds directly on the platform - translating Boom into a bold, energetic visual world that brings the visceral kick of Moju to life.”
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