Latest Alcohol News – Page 54
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Product NewsMalibu launches new packaging design
Malibu is rolling out new-look packaging across its entire alcohol portfolio.
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Product NewsBrewDog brews new alcohol-free beer
BrewDog is taking advantage of demand for alcohol-free beer with the launch of its new Punk AF can.
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Product NewsFrosty Jack’s reduces size of large cider bottle
Frosty Jack’s is replacing all of 3ltr PET bottles with 2.5ltr equivalents (abv 7.5%) in a move that is estimated to see 22 million fewer units of alcohol consumed.
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Product NewsAccolade gets adventurous with new Mud House marketing
Accolade Wines is embarking on a new adventure-themed marketing campaign for its wine brand, Mud House.
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![Old Mout x WWF[4]](https://d2dyh47stel7w4.cloudfront.net/Pictures/100x67/7/2/2/160722_oldmoutxwwf4_73272.jpg)
Product NewsOld Mout Cider partners with WWF for new campaign
Old Mout Cider and the World Wildlife Fund (WWF) are teaming up to help to protect half a million acres of natural habitat around the world.
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Product NewsEdinburgh Gin reveals full-strength rhubarb and ginger variant
Edinburgh Gin is tapping into demand for full-strength gin with its new rhubarb and ginger bottle.
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Product NewsKopparberg releases new premium gin
Kopparberg has announced the introduction of two sets of fruit flavoured premium gins
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Product NewsDiageo Reserve creates Cîroc Summer Watermelon
Diageo Reserve is adding a new seasonal addition of watermelon vodka to its Cîroc alcohol portfolio.
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Product NewsBrighton Gin launches Seaside Strength Navy Gin
Brighton Gin is introducing a new seaside-themed drink to its gin range.
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Product NewsAsahi UK premiumises beer portfolio with new additions
Following its acquisition of Fuller’s Beer Company, Asahi UK is adding its first range of cask ales and ciders into its super premium beer portfolio.
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Product NewsConcha y Toro launches new spritzer wine brand
Concha y Toro UK is extending its portfolio of wine-based spritz drinks with the launch of a canned range from new brand O’jos.
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Product NewsAmstel releases new ad campaign
Amstel has announced the launch of a new television commercial and above the line campaign.
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Product NewsTreasury Wine taps into trend for moderate drinking
Treasury Wine Estates is making the most of demand for low alcohol wine with its new Lindeman’s range.
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Product NewsCampo Viejo set to launch first ever Rosé
Campo Viejo is moving into the rosé wine category with the introduction of its first ever rosé bottle.
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Product NewsBrooklyn Brewery enters low-alcohol beer category
Carlsberg’s Brooklyn Brewery is adding a new low-alcohol bottled variant to its UK beers portfolio.
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Product NewsMarussia Beverages boosts distribution with Hinch brand
Marussia Beverages has won the distribution rights to the newly founded Hinch distillery in County Down, N. Ireland.
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Product NewsPravha launches first UK ad campaign
Pravha has announced the launch of the brand’s first national UK advertising campaign, following a multi-million pound investment from Molson Coors.
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Products In DepthSunny side up for cider
The summer provides the perfect chance to turn up the heat on cider sales, with fruit flavours and traditional lines in greater demand.
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Product NewsHooper's brews up new ad campaign
Hooper’s is tapping into consumer demand for nostalgia with the launch of its a new advertising activity.
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Product NewsSmirnoff unwraps fruity infusions spirit drink
Smirnoff has unveiled two new fruit-flavoured spirit drinks which are available now across the UK.