Tennant's Zero launched into convenience channel

Tennent’s Zero, the brand’s 0.0% offering, has been launched into to supermarkets and convenience channels.

The alcohol-free beer will be available to consumers in a 4x440ml card pack and is the first of Tennent’s smaller packs formats to come out of plastic, part of the brewer’s ongoing commitment to sustainability. The packaging features a bold blue colour alongside its iconic red T which will stand out to consumers on-shelf or in the fridge

The new lager is the latest product from the Scottish brewer and further strengthens Tennent’s no and low alcohol offering which also includes Tennent’s Light, a 3.5% ABV beer which launched earlier this year. Tennent’s Zero will be supported through a consumer facing marketing campaign across PR, influencer, and social media channels.

Senior Marketing Manager at Tennent’s Iain Telford said: “Creating Tennent’s Zero has been like the search for the holy grail as we sought to create a 0.0% product but with all the same great taste of Tennent’s Lager. Our master brewers have spent months getting this right and we are truly delighted with the beer that we have created and can’t wait for people to try it.

“Tennent’s Zero meets the growing trends in local, authentic and moderation and has the same great flavour of Tennent’s Lager and we’re confident that consumers will be keen to try Tennent’s Zero as it hits the shelves of retailers from the first week in October.”