Latest Alcohol News – Page 57
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Product NewsBrooklyn Brewery enters low-alcohol beer category
Carlsberg’s Brooklyn Brewery is adding a new low-alcohol bottled variant to its UK beers portfolio.
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Product NewsMarussia Beverages boosts distribution with Hinch brand
Marussia Beverages has won the distribution rights to the newly founded Hinch distillery in County Down, N. Ireland.
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Product NewsPravha launches first UK ad campaign
Pravha has announced the launch of the brand’s first national UK advertising campaign, following a multi-million pound investment from Molson Coors.
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Products In DepthSunny side up for cider
The summer provides the perfect chance to turn up the heat on cider sales, with fruit flavours and traditional lines in greater demand.
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Product NewsHooper's brews up new ad campaign
Hooper’s is tapping into consumer demand for nostalgia with the launch of its a new advertising activity.
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Product NewsSmirnoff unwraps fruity infusions spirit drink
Smirnoff has unveiled two new fruit-flavoured spirit drinks which are available now across the UK.
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Product NewsBadger Beer hosts camping competition
Badger Beer is going all out with the launch of its largest ever consumer competition.
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Product NewsBirra Moretti unveils new advertising campaign
Birra Moretti is set to drive sales of its premium larger this summer with the launch of a new ad campaign.
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Product NewsCarlsberg introduces £20m advertising campaign
Carlsberg has announced the launch of a new £20m campaign to celebrate the release of its new Danish Pilsner.
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Product NewsGuinness switches to cardboard packaging
Diageo Reserve is removing plastic ring carriers and shrink wrap from its Guinness beer multi-packs.
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Product NewsThatchers Cider launches new lightweight cans
Thatchers Cider is reducing the weight of its alcohol range with new, lighter weighted cans that make are better for the environment.
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Product NewsSharp’s Brewery unveils Doom Bar ad campaign
Sharp’s Brewery is launching a new advertising campaign to support its flagship beer brand, Doom Bar.
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Product NewsFoster's reveals new £6m media campaign
Foster’s is spending millions on its new multi-media campaign, rolling out now across all platforms.
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Product NewsWestons Cider refreshes Stowford Press line-up
Westons Cider is embarking on a brand refresh for its Stowford Press Cider range, in a move to go plastic-free.
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Product NewsJägermeister rolls out exclusive convenience channel promo
Jägermeister is introducing a new wrap pack just for c-stores, giving consumers the chance to win one of 30,000 prizes.
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Product NewsKopparberg Black cans debut in the off-trade
Kopparberg is using blackcurrant and blackberry fruits for its new flavoured cider, launching this month in a 440ml can format.
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Product NewsBombay Sapphire unveils limited-edition gin
Bombay Sapphire is taking inspiration from the UK for its new limited-edition gin launch.
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Product NewsWestons Cider overhauls Rosie's Pig cider
Westons Cider is giving its Rosie’s Pig rhubarb cider a new-look with a redesigned canned four-pack format.
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Product NewsStrongbow releases new ad campaign
Strongbow has announced the launch of a new TV advert, centred around Britain’s pub culture.
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Product NewsThatchers revamps Rascal Cider bottle
Thatchers is celebrating the relaunch of its Rascal Cider with a new-look bottle design.