Latest Alcohol News – Page 57
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Product NewsCarlsberg releases new TV advert
Carlsberg is promoting its newly relaunched Danish Pilsner with the launch of new TV ads.
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Product NewsVK unveils new summer campaign
VK is embarking on a new campaign designed to drive sales of its products throughout the summer.
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Product NewsTipplesworth mixes up range for vodka drinkers
Tipplesworth has created a new Passion Fruit Martini mixer that can be added to vodka to create an alcoholic cocktail.
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Product NewsDiageo releases new premium Italian gin
Diageo is launching a new super-premium Italian gin for its UK alcohol portfolio.
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Product NewsAccolade Wines debuts new Echo Falls pink gin
Accolade Wines has announced the launch of a new pink gin under the umbrella of Echo Falls.
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Product NewsJägermeister mixes it up for new nationwide campaign
Jägermeister has unveiled a new nationwide campaign in a bid to drive awareness of its new Jägermeister Mule serve.
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Product NewsHawkes adds new rosé cider to portfolio
Hawkes has announced the launch of a new rosé cider range.
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Product NewsBarefoot launches white and rosé favourites in 250ml cans
Barefoot has launched its number one white and rosé varietals in can format.
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Product NewsAccolade Wines rolls out new Hardys cricket campaign
Accolade Wines has announced the launch of a new consumer campaign for its wine brand, Hardys, in partnership with England Cricket.
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Product NewsQuintessential Brands presents lower-calorie Skinny Moo
Quintessential Brands has announced the launch of a new lower-calorie range of flavoured country cream.
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Product NewsHeineken launches new alcohol-free campaign
Heineken has announced the launch of a new campaign encouraging consumers to “Say Yes” to alcohol-free beer and cider.
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Products In DepthSummer drinks: Take the time to chill out
Convenience retailers can capitalise on summer drinking occasions by offering a range of chilled alcoholic drinks that’s ready to go.
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Product NewsBacardi unveils new 250ml RTD Breezer
Bacardi has announced the launch of a new 250ml Ready To Drink (RTD) canned drink.
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Product NewsGrey Goose unwraps summer bottle design
Grey Goose Vodka has announced the launch of a new limited-edition summer bottle design.
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Product NewsCono Sur produces new thermochromic label
Cono Sur has created a new thermochromic label for its Bicicleta wine to show consumers the best temperature to have a glass of Pinot Noir.
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Product NewsHeverlee debuts limited-edition can design
Heverlee is launching a new limited-edition street art design for its Belgian beer cans.
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Product NewsMalibu launches new packaging design
Malibu is rolling out new-look packaging across its entire alcohol portfolio.
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Product NewsBrewDog brews new alcohol-free beer
BrewDog is taking advantage of demand for alcohol-free beer with the launch of its new Punk AF can.
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Product NewsFrosty Jack’s reduces size of large cider bottle
Frosty Jack’s is replacing all of 3ltr PET bottles with 2.5ltr equivalents (abv 7.5%) in a move that is estimated to see 22 million fewer units of alcohol consumed.
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Product NewsAccolade gets adventurous with new Mud House marketing
Accolade Wines is embarking on a new adventure-themed marketing campaign for its wine brand, Mud House.


















