Latest Alcohol News – Page 53
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Product NewsMalibu adds pink lemonade and rum flavour to RTD portfolio
Malibu is extending its ready to drink (RTD) range with the introduction of a new fizzy pink lemonade and rum can.
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Product NewsEstrella Damm features in new Barcelona-themed adverts
Estrella Damm is drawing on its Barcelona heritage with the launch of a new nationwide OOH ad campaign.
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Product NewsRussian Standard Vodka relaunches Platinum brand
Russian Standard Vodka is relaunching its premium vodka brand, Russian Standard Platinum.
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Product NewsMalibu mixes up new rum-based strawberry cocktail
Malibu is preparing to launch a new rum-based strawberry cocktail for its UK alcohol portfolio.
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Product NewsCarlsberg releases new TV advert
Carlsberg is promoting its newly relaunched Danish Pilsner with the launch of new TV ads.
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Product NewsVK unveils new summer campaign
VK is embarking on a new campaign designed to drive sales of its products throughout the summer.
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Product NewsTipplesworth mixes up range for vodka drinkers
Tipplesworth has created a new Passion Fruit Martini mixer that can be added to vodka to create an alcoholic cocktail.
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Product NewsDiageo releases new premium Italian gin
Diageo is launching a new super-premium Italian gin for its UK alcohol portfolio.
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Product NewsAccolade Wines debuts new Echo Falls pink gin
Accolade Wines has announced the launch of a new pink gin under the umbrella of Echo Falls.
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Product NewsJägermeister mixes it up for new nationwide campaign
Jägermeister has unveiled a new nationwide campaign in a bid to drive awareness of its new Jägermeister Mule serve.
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Product NewsHawkes adds new rosé cider to portfolio
Hawkes has announced the launch of a new rosé cider range.
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Product NewsBarefoot launches white and rosé favourites in 250ml cans
Barefoot has launched its number one white and rosé varietals in can format.
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Product NewsAccolade Wines rolls out new Hardys cricket campaign
Accolade Wines has announced the launch of a new consumer campaign for its wine brand, Hardys, in partnership with England Cricket.
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Product NewsQuintessential Brands presents lower-calorie Skinny Moo
Quintessential Brands has announced the launch of a new lower-calorie range of flavoured country cream.
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Product NewsHeineken launches new alcohol-free campaign
Heineken has announced the launch of a new campaign encouraging consumers to “Say Yes” to alcohol-free beer and cider.
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Products In DepthSummer drinks: Take the time to chill out
Convenience retailers can capitalise on summer drinking occasions by offering a range of chilled alcoholic drinks that’s ready to go.
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Product NewsBacardi unveils new 250ml RTD Breezer
Bacardi has announced the launch of a new 250ml Ready To Drink (RTD) canned drink.
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Product NewsGrey Goose unwraps summer bottle design
Grey Goose Vodka has announced the launch of a new limited-edition summer bottle design.
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Product NewsCono Sur produces new thermochromic label
Cono Sur has created a new thermochromic label for its Bicicleta wine to show consumers the best temperature to have a glass of Pinot Noir.
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Product NewsHeverlee debuts limited-edition can design
Heverlee is launching a new limited-edition street art design for its Belgian beer cans.


















