PINK explosion

Slim Wine founder Paul Anthony Gidley is to launch a Prosecco DOC Rosé to UK stores with the new PINK Prosecco sparkling wine.

PINK Prosecco is available to retailers in cases of six 75cl bottles from PINK Prosecco at £37.20 or £6.20 a bottle. RRP £8.99. PINK Prosecco will be stocked on Vivino, Amazon Prime, and will be available to retailers across the UK from early November.

A blend of Glera and Pinot Noir grapes, PINK Prosecco DOC Rosé is made by the finest winemakers in Treviso, in a winery owned by the Vice-President of the Prosecco Council, to ensure the product is of the best quality.

According to the newly approved regulations, Prosecco DOC Rosé must be produced from a majority of Glera grapes and can also include 10 to 15% of the red Pinot Nero (Pinot Noir) variety to achieve its bright pink tone.

Once pressed, the liquid then spends at least fourteen weeks in the tanks to ensure a magnificent perlage, fruity nose, delicious flavour - and a dazzling pink hue. Paul Anthony Gidley, CEO of PINK Prosecco, said: “There’s clear demand in the market for a strong PINK Prosecco brand and there’s definitely opportunity for drinks buyers to capitalise on the new trend to drive sales and repeat custom. There’s a real buzz about PINK Prosecco on social media and it is set to bring a welcome highlight to the end of 2020.

“Since the Prosecco Council in Italy gave the go-ahead for Prosecco DOC Rosé we’ve been working hard behind the scenes to get the brand, bottle and bubbles just right. The result is a versatile, stylish and appealing product, which we’re certain will be the next big trend among wine fans.

“Brits are the biggest consumers of Prosecco behind its native Italy and the popular fizz has become as much a part of the culture as a pint of beer. Thanks to our experience with Slim Wine, we know that the UK has been shouting out for an innovative new sparkling wine and we are pleased to be among the first to hit the market with this new pink Prosecco DOC Rosé.”