Accolade Wines’ eco-friendly brand Banrock Station is to launch a flat bottle made from 100% recycled plastic.
Partnering with Garçon Wines to create the bottles, Banrock Station’s Merlot and Chardonnay will be available initially in the Co-op from October 2020. Banrock Station’s Merlot is available in the Co-op from October 2020 with RRP of £7.50, with a Chardonnay to follow later this year. Both will be widely available from January 2021. The launch will be supported with in-store POS and social media activity.
Brand manager at Accolade Wines Lindsay Holas said: “We pride ourselves on our environmental ethos and our aim is to galvanise consumers to ‘do good’ for themselves and our planet, as well as supporting retailers to meet the demand for green products. We know that 62% of customers say they want to buy from sustainable brands and 37% of global consumers are influenced by ethical credentials when purchasing alcohol.
“The move to using these flat wine bottles is a big step in Accolade Wine’s environmental journey as we manage our business in a responsible manner from vineyard to the consumer. This will also allow Banrock Station and retailers to target younger consumers, who on the whole are more aware and concerned for the future of the planet. We’re pleased to collaborate with Garçon Wines and the Co-op to bring this exciting technology to market, benefitting both retailers and consumers.”
Wine buyer at The Co-operative Group Ed Robinson added: “At the Co-op we are keen to work with supplier partners who embrace the latest sustainable initiatives and as such it is very exciting to be involved in this project with Banrock Station.”