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Jam Shed’s mulled wine recipe neck tags on its bestselling Shiraz are set to return for Christmas.

Available in grocery, convenience and wholesale, the brand looks to tap into the key annual occasion by creating the ultimate Christmas moment at home with easy to follow recipes. The Christmas period is incredibly valuable to wine sales, with approximately 27% of the year’s value going through the 12-week Christmas period.

Brand manager at Accolade Wines Lindsay Holas said: “Lockdown has seen many drinking occasions shift back into our homes, and this year we’re sure consumers will want to try recreating this festive treat themselves. Our mulled wine recipe cards on each bottle will make it easier than ever. It also gives retailers the opportunity to cross category merchandise on the wine aisle to increase basket spend.”

The Jam Shed Mulled Wine campaign will see support from a combination of instore ad digital activity, including online recipe videos to follow at home.