Latest Alcohol News – Page 49
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Product NewsAccolade gets Christmas-ready with multi-brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign titled ‘It’s Treating Season’.
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Product NewsGreenall’s launches PMP bottle and retailer competition
Quintessential Brands is appealing to cash conscious consumers with the rollout of pricemarked packs (PMPs) of Greenall’s Wild Berry Pink Gin across the UK convenience channel from November.
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Product NewsBudweiser kicks off beer of kings advertising
Budweiser Brewing Group UK & Ireland has launched a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish national team, as part of its beer of kings campaign.
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Product NewsRussian Standard Vodka updates bottle and label design
Russian Standard Vodka has reintroduced its original bottle with an updated packaging design.
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Product NewsWhyte & Mackay gives away rare whiskey bottles to consumers
Spirits brand Whyte & Mackay has launched a campaign giving consumers the chance to win a rare bottle of 50-year-old blended Scotch whisky estimated to be worth £5,000.
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Products In DepthBig night in: Going for the home run
The Big Night In is as big as ever, creating demand for snacks to share, easy eats and a tipple or two. Here’s how to tempt the staying-in crowd.
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Product NewsHighball Cocktails claims UK first with alcohol-free RTD bottles
The Original Free Drinks Company is making its retail debut with alcohol-free brand: Highball Cocktails, the UK’s first range of 0% ready-to-drink (RTD) cocktails.
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Product NewsRobinsons Brewery launches collector bottlecaps for Trooper
Robinsons Brewery has created a series of collector bottlecaps for its Trooper beer, inspired by rock band Iron Maiden.
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Product NewsBudweiser to ditch plastic rings from all beer products
Budweiser Brewing Group is investing in new technology designed to eliminate plastic rings from its entire range of UK-produced beer cans by the end of 2020.
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Product NewsDiageo Reserve adds white grape to Cîroc portfolio
Diageo Reserve has announced the addition of a new limited edition white grape premium vodka to its Cîroc range.
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Product NewsHooch Movie On Us campaign returns to stores
Hooch is bringing back its Movie On Us campaign and extending the giveaway promotion to more of its skus.
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Product NewsFourpure gives its craft beer range a boost
Fourpure Brewing Co. is updating and rebranding its beer line-up with a fresh look and the addition of a new crafted variant.
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Products In DepthHalloween: Ready to reach your ghouls
As consumers don witches’ hats, vampire fangs, and monster masks, retailers who target Halloween will have plenty to celebrate.
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Product NewsSt Peter’s Brewery launches Star Wars-themed beers
St Peter’s Brewery has launched The Original Stormtrooper: two new beers designed to celebrate Disney’s Star Wars film franchise.
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Product NewsJägermeister enters cold brew coffee market
Jägermeister is introducing its first cold brew coffee product into the UK convenience channel, backed by a ‘New Mix New Beat’ ad campaign.
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Product NewsGlobal Brands reveals new Flare cocktail flavour
Global Brands has extended its range of pricemarked cocktails in a can with a Flare passion fruit martini.
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Product NewsBud Light kicks off ‘The Golden Can: Find Me If You Can’ promo
Bud Light has launched a ‘Find Me If You Can’ promotion rewarding shoppers who discover one of 200 golden cans hidden in participating retailers.
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Product NewsHeineken supports Rugby World Cup with special bottles
Heineken is getting ready for the 2019 Rugby World Cup with the rollout of a limited edition range of bottles designed to celebrate the tournament.
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Product NewsFranklin & Sons combines cola and rum for RTS can launch
Franklin & Sons, the premium soft drink, tonic and mixer brand, has unveiled its latest canned product: a ready-to-serve (RTS) rum and 1886 cola made with Red Leg spiced rum.
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Product NewsCo-op works with North West brewery to create new ales
The Co-op Group and family-run brewery Robinsons have joined forces to launch two seasonal craft beers.