Latest Alcohol News – Page 49
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Products In DepthCider: keeping sales close to home
It may be like no summer we’ve had before, but when the sun shines cider drinkers will still want to relax with their favourite tipple, and many will make a bee-line for c-stores to find it.
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Product NewsJ.J Whitley adds Watermelon & Lime Vodka variant
Halewood Wines & Spirits has added a new Watermelon & Lime Vodka variant to its J.J Whitley range.
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Product NewsVirtual book club launched on Hardys Facebook page
Accolade Wines is launching a virtual book club on the Facebook channel of Australian wine brand Hardy’s.
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Product NewsSt Peter’s links up with NFU to create centenary ale
St Peter’s Brewery has teamed up with the NFU to launch Centenary Ale, marking 100 years of the union.
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Product NewsWestons Cider expands Henry Westons range
Westons Cider is expanding its Henry Westons range with the launch of three new variants: Cloudy Vintage, Vintage Rosé and Organic Cider.
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Product NewsWine brand Wolf Blass in new TV commercial
A new TV commercial for Australian wine brand Wolf Blass is running from now until 30 June.
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Product NewsAbsolut adds Passionfruit variant to flavoured vodka range
Flavoured vodka brand Absolut is set to launch Absolut Passionfruit for the spring and summer seasons.
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Product NewsKopparberg Passionfruit & Orange Gin available to Booker retailers
Kopparberg has expanded its gin range with the launch of Kopparberg Passionfruit & Orange Gin, available to Booker-supplied retailers now.
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Product NewsCaptain Morgan adds Tiki variant to range
Captain Morgan’s latest “tropical” rum-based variant, Captain Morgan Tiki, is available now across the off trade.
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Product NewsAsahi Super Dry launches first integrated marketing campaign
Japanese beer brand Asahi Super Dry has launched its first fully-integrated marketing campaign, called Karakuchi Nights.
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Product NewsHardys uncorks pack redesign as part of major new campaign
Hardys has announced a packaging revamp and a consumer ‘money back guarantee’ as part of a £5m campaign centred on the strapline ‘Certainty in an Uncertain World’.
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Product NewsBlossom Hill Gin Fizz expands with RTD cans
Treasury Wine Estates has extended its Blossom Hill Gin Fizz sub-brand with an RTD can format.
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Product NewsJameson launches ad campaign for St Patrick’s Day
Irish Whiskey brand Jameson has launched a multi-million-pound advertising campaign ahead of St Patrick’s Day.
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Product NewsWhat’s keeping my tills ringing?
Conrad Davies, owner of Spar Y Maes in Pwllheli, North Wales, is prepared for a sales increase thanks to St David’s Day and the start of the holiday season, with local goods playing a key role.
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Product NewsStrongbow Rosé joins cider brand’s portfolio
Strongbow Rosé is set for launch across the off trade alongside the cider brand’s biggest ever TV campaign.
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Product NewsGordon’s creates Sicilian Lemon gin variant
Gordon’s is set to launch Gordon’s Sicilian Lemon gin (37.5% ABV) in March.
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Product NewsFunkin cocktails shakes it up with Nitro Pina Colada
Funkin Cocktails has extended its range of RTD cocktails in a can with the addition of Nitro Piña Colada.
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Product NewsFoxhole Spirits’ portfolio available to Booker retailers
Sussex-based spirits producer Foxhole Spirits has announced a new listing with Booker through the wholesaler’s direct delivered range.
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Product NewsRooster’s unveils limited-edition Outlaw craft beers
North Yorkshire brewery Rooster’s Brewing Company is set to launch a range of new craft beers under the Outlaw Project brand, available to c-stores on a first-come, first-serve basis.
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Product NewsStrongbow to launch first ultra-low alcohol variant
Cider brand Strongbow has unveiled its first ultra-low alcohol line, Strongbow Dark Fruit 0.5%.