Spirits brand Jatt Life has launched new orange and pineapple flavoured vodka.
The five-times distilled French grain has an 37.5% ABV vodka with an rrp of £29.99.
London-based Jatt Life launched its first premium vodka earlier this year following it up with a whiskey, an Irish blend aged in sherry oak casks. It is hoping to make a name in the spirits market with dual flavour vodkas, with four further flavours currently in development and due to be rolled out over the next six months.
Aman Singh, marketing manager for Jatt Life, said: “Jatt Life is all about enjoying the best that life has to offer and we’re thrilled to have launched our orange and pineapple vodka, which delivers a lovely blend of flavours and can be enjoyed on the rocks.
“It’s been a challenging time to launch a new vodka brand, but we’ve had some excellent feedback from customers who really know their vodka and are appreciating the high-end, luxury taste that we work hard to create.
“We believe there is huge untapped potential for premium dual flavour vodkas and we’re looking forward to sharing more of our exciting flavours with our customers over the next few months.”
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