Blu, the e-cigarettes brand, reached 300,000 people at Brighton Pride 2017 on Saturday.

Blu had a major presence throughout festival including its own themed float within the main parade and one of the largest stands in Pride’s Festival Park, with sampling and a vaping dating game show.

Attended by consumers from around the world, Brighton Pride 2017 allowed the brand to engage with both a UK and global audience.

Blu has a pipeline of activity planned for events through the summer including SW4 and House of Common. It also has a programme of guerrilla sampling activities to keep the brand front of mind.