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Field Sales Director Ali Adderley explains how shoppers are looking for affordable treats like sparkling soft drinks, in larger packs to enjoy at home – and the role PMPs have to support this

Coca-Cola Europacific Partners
Coca-Cola Europacific PartnersCoca-Cola Europacific Partners is one of the world’s leading consumer goods companies. In GB, it manufactures and distributes some of the leading soft drinks brands, including Coca-ColaTM, Fanta, Monster, Schweppes, GLACÉAU Smartwater, and Costa Coffee RTD. It is committed to being a responsible supplier, supporting healthier lifestyles and a more sustainable planet. Its sugar reduction journey has seen it reduce sugar across its portfolio and now two-thirds of its volume sales come from low or no sugar soft drinks. This means that 86% of CCEP’s soft drinks are HFSS compliant[2]. CCEP has also pledged to reach net zero by 2040, all its bottles are recyclable, its 500ml bottles are made with 100% rPET (excluding caps and labels) and now come with attached caps to make it easier to recycle the entire package and ensure no cap gets left behind. For more info: My.CCEP.comView full Profile

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