Now available nationwide across all retail channels in two pack sizes, Doritos has brought a fan-favourite flavour to UK shoppers with the launch of Doritos Flamin’ Hot Nacho Cheese.
The non-HFSS variant introduces a new flavour profile to the Doritos range in the UK, combining the signature fiery kick of Flamin’ Hot with a rich cheesy taste.
The flavour was a standout success in the US. In its launch year, it ranked as the number one Flamin’ Hot Doritos variant and became the biggest first-year flavour launch in Doritos’ history. This standout success presents a clear opportunity for UK retailers to drive sales and unlock incremental growth, Doritos said.
However, while demand for spice continues to rise, spicy snacks can still feel like a polarising choice for some shoppers, limiting broader appeal within sharing occasions. Flamin’ Hot Nacho Cheese strikes that balance, offering a taste with more approachable level of heat., it added.
Lynn Grant, senior marketing manager at Doritos UK, said “Flamin’ Hot Nacho Cheese is a flavour fans have been asking us to bring to the UK for years, so we’re delighted to finally make it available to shoppers here. After seeing the huge success the flavour has had in the US, we’re confident it will resonate strongly with UK consumers too.
“For retailers, this launch builds on the continued success of the Flamin’ Hot range and the growing demand for spicy snacks. With both sharing packs and PMP formats available, it offers a strong opportunity to drive sales across multiple shopper missions.”
Doritos Flamin’ Hot Nacho Cheese is now available nationwide across all channels in 163g sharing bags at (RRP £2.50) and 70g £1.35 pricemarked £1.35 formats.
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