Price-marked packs (PMPs) now account for 62% of snack sales value in convenience [NIQ], and drive impulse purchases, especially when placed in high-traffic areas. Research shows that 6 out of 10 of snack purchases in convenience are unplanned [PepsiCo], and PMPs are twice as likely to be picked up on impulse when placed in the right locations. When value is visible, people shop with confidence.
Watch the video to learn how retailer Ian Lewis from Spar Minstell Lovell, with key guidance from PepsiCo, is tapping into the £17.8k opportunity [Nielsen] and 16% uplift [PepsiCo] every store has the potential to unlock. He illustrates why PMPs are proving to be a win-win, making shopping easier for customers and more profitable for retailers.
