Relentless has added a citrus-flavoured variant to its lineup.
Relentless White Citrus is available now in plain 500ml and £1 PMP cans and was designed to “excite tastebuds and drive sales”, according to brand owner Coca-Cola Europacific Partners (CCEP).
It follows the launch of Relentless Guava, which made its debut in May, and has since delivered over £2.3m in value sales, CCEP said, citing NIQ data [52 w/e 4 October 2025].
The latest addition takes Relentless’s portfolio to four flavours: Origin, Cherry, Guava and White Citrus.
The launch will be supported by influencer and ambassador partnerships, in-store sampling and brand takeovers at key music and cultural events.
Rob Yeomans, vice-president of commercial development at CCEP GB, said: “Relentless White Citrus is the latest innovation from the number one affordable energy drinks brand, and we’re backing it with real confidence.
“With 67% of energy drinkers preferring chilled products, we’re encouraging retailers to give White Citrus prominent chiller space and use our POS materials to maximise visibility at launch.”
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