FrieslandCampina
With an annual turnover of £11.2bn, FrieslandCampina is one of the world’s largest dairy cooperatives, wholly owned by over 15,000-member farmers across the Netherlands, Germany, and Belgium. FrieslandCampina has offices in 32 countries and employs over 21,000 people worldwide. In the UK, FrieslandCampina is best-known for the UK’s #1 Flavoured Milk brand, YAZOO, but also the UK’s Fastest Growing Premium Milk Drink, Chocomel, and our offering for the RTD Coffee Category, Barista.
Promotional FeatureHow indulgent dairy drinks are driving sales for convenience retailers
With shoppers seeking affordable treats despite the cost-of-living crisis, FrieslandCampina highlights how indulgent dairy drinks are creating a £136m growth opportunity and how retailers can maximise sales with the right range and merchandising.