How c-stores can move fast and seize new opportunities by thinking agile

In today’s fast-changing convenience sector a store’s success is down to more than just stock.

Right now retailers face pressures from inflation, changing consumer habits and rapid technological shifts. Success comes from harnessing the kind of solid support that empowers stores to move fast and seize the opportunities that change brings.

With over 4,900 stores across the UK, Premier is not only the UK’s largest symbol group – it’s also aiming to be one of the most dynamic forces in the convenience retail sector.

For thousands of independent retailers, the brand is proving that convenience retail can thrive by combining innovation, flexibility and an unwavering commitment to local communities.

The power of agility

Modern shoppers expect more than just a convenient location: they want value, quality and a frictionless experience. Recognising this, Premier has rolled out over 300 small-format stores in the past year, ranging from 300 to 600 square foot. These compact, efficient stores are designed to maximise sales without sacrificing range or shopper experience.

But what’s driving growth isn’t just store size – it’s intelligent innovation. Concepts like beer and soft drinks caves are reducing labour by up to six hours a week while increasing energy efficiency. Self-serve drink stations like Refresh@Premier and secure, regulation-ready Vape Vaults are designed to meet today’s consumer needs while keeping operations streamlined.

Retailer Vijaya Kalikannan , who opened a new Hartlepool Premier store in summer 2025, shares: “What attracted me was how Premier makes running a convenience store feel achievable – even in a tough economy. The support we’ve received in layout planning, digital tools and community initiatives has been second to none.”

Meeting evolving shopper expectations

Consumer behaviour is shifting faster than ever. With many households re-evaluating spending due to the ongoing cost-of-living crisis, value is paramount. But value today goes beyond price: it includes convenience, quality and sustainability.

Booker’s expansion of its Jack’s own-label range, which has seen over 30% growth, highlights the growing appeal of quality at an accessible price point. And with the introduction of long-life chilled ranges – offering 350+ SKUs and a 25-30% POR – retailers are better equipped to meet food-for-now and food-for-later missions while reducing waste.

Health is also high on the agenda. From increased fruit and vegetable sales to the growing popularity of healthy food-to-go options, Premier is helping retailers adapt their offering to capture a broader audience. This includes younger, wellness-conscious consumers.

Retail tech that works – not wears you down

While the retail tech landscape is filled with buzzwords, Premier is focused on practical innovations that deliver measurable returns.

Investments in EPOS systems, self-checkout and electronic shelf-edge labels are improving accuracy and operational efficiency. Body cameras, facial recognition and CCTV are also enhancing staff safety – vital in a sector increasingly affected by retail crime.

But perhaps the biggest game-changer is Scoot, a bespoke rapid grocery ordering platform introduced for Booker’s symbol retailers. Initially launched by the wholesaler earlier this year, Scoot now powers delivery for over 100 symbol group stores. This enables them to compete in the fast-growing on-demand market without logistical headaches.

The recent partnership between Scoot and Just Eat has supercharged this momentum. Retailers can now offer same-day delivery without managing a fleet or drivers. Orders are placed through the Scoot app and fulfilled by Just Eat couriers, allowing stores to meet consumer demand with minimal complexity.

For Vijaya, Scoot has opened new doors. “We were nervous about entering the delivery market, but Scoot made it simple,” he says. “Our online orders have increased every month, and we’re reaching a whole new customer base – especially younger shoppers.”

Community at the core

Convenience retail is about more than transactions – it’s about relationships. Premier stores are deeply embedded in their local communities, and that connection is being strengthened through targeted initiatives.

From free fruit schemes and school breakfast programmes to local donations and partnerships, Premier retailers are creating positive, lasting impact in their neighbourhoods. These grassroots efforts not only drive loyalty but position independent stores as vital community assets.

Premier’s support doesn’t stop at the till. Retailers benefit from exclusive deals with service providers, free merchandising and training, and marketing toolkits tailored to local audiences. For many, this ongoing partnership is what sets Premier apart.

Adapting for tomorrow: Premier’s roadmap for retail success

Looking ahead, one of the biggest challenges for independent retailers is managing rising costs while remaining competitive. Premier’s low-cost, high-impact innovation approach offers a pathway to profitability without compromise.

With further expansion of fresh ranges, a Premier-exclusive meal deal, and continued digital transformation on the horizon, Premier is well-positioned to help its retailers not just weather the storm, but thrive in it.

As Martyn Parkinson, Booker’s Sales Director for Premier, puts it: “We’re committed to helping retailers succeed, not just survive. By focusing on simplicity, efficiency and local relevance Premier continues to be the partner of choice for independent retailers navigating today’s retail landscape.”