Customers want more than convenience – learn how to boost sales with forward-thinking strategies that match a fast-evolving impulse market.
In today’s transformed UK convenience market, staying relevant requires more than great products. Stores need forward-thinking strategies, adaptability, and strong, value-driven partnerships to help meet evolving challenges and seize new opportunities.
With this in mind, Londis is aiming to redefine convenience for 2025 with a growing range of modernised, community-focused outlets. While best known for its dominant forecourt presence, the brand’s true strength lies in its commitment to supporting all independent retailers, whether in urban neighbourhoods, rural villages or roadside locations.
Retailers at the heart: modernisation with purpose
In the past 12 months, more than 190 stores have joined the Londis network – 71% from competitor brands. This isn’t just a number: it reflects a growing shift among independents seeking more than a supply deal. They’re looking for meaningful support, value-driven partnerships and a fascia that understands the pressures of operating a local store in today’s market.
Londis’ ‘Store of the Future’ programme, now in over 270 stores, isn’t simply about aesthetics. It’s about functionality – introducing features that improve sales, like digital promotion screens, enhanced till counters and high-demand categories like Costa Coffee, milkshakes and bubble tea.
How switching to Londis was a turning point for one Leicester retailer
“Londis is a familiar, friendly and trusted brand. I have seven other Londis Stores, with Opal Court now the latest addition to the family. Located on the ground floor of Opal Court IQ Student Accommodation, we wanted to create a store that could offer a huge range of food-to-go throughout the day and into the evenings when students are looking for quick and tasty snacks and meal solutions. There’s no other brand I’d consider. Londis offer just what I need for my business to thrive”.
Value without compromise
With the ongoing cost-of-living crisis putting household budgets under pressure, retailers are being asked to deliver more value than ever. Londis has leaned into this with a multi-part strategy.
Right now shoppers can find over 600 products under its Everyday Low Pricing (EDLP) model. This keeps essentials affordable without cutting into margins. For retailers, initiatives like ‘Make More, Save More’ are driving significant gains – a reported average profit boost of £40,000 a year for each store.
These strategies go beyond price tags. They’re about giving independents the tools to stay competitive while maintaining their own brand identity and community roots.
Embracing technology to future-proof stores
Technology plays a crucial role in modern retail – and Londis is helping its stores stay ahead. AI-driven analytics are already being used to optimise stock and reduce shrinkage. Meanwhile, the Retail Development Manager Portal supports retailers with insights, resources and performance tools.
Booker’s new Scoot platform is another example of how technology is helping retailers tap into evolving consumer behaviours. With on-demand delivery services growing rapidly, Scoot offers a low-cost, retailer-controlled solution. Already live in over 100 stores, it enables local retailers to compete in the rapid delivery space without relying on expensive third-party platforms.
Driving community connection
What truly differentiates Londis is its recognition that convenience is about local connection. Initiatives like in-store ‘Treat Stops’ and parcel locker partnerships (including InPost and Amazon) are helping stores strengthen their role as community hubs.
Londis retailers are also encouraged to support local causes and integrate sustainability into their daily operations. From food waste partnerships with FareShare and Too Good To Go, to energy-saving initiatives and equipment upgrades, the brand is helping stores meet the expectation of today’s more ethical shoppers.
Evolving to meet every mealtime
As customer behaviour changes, so does food-to-go. Londis stores are increasingly integrating food-to-go options that meet modern lifestyle needs. These include convenient ready meals, healthier snacking options and quality meal deals designed for both “now” and “later” occasions.
With more than 130 stores now offering Costa Coffee, and growing interest in fresh food zones, hot food counters and local bakery tie-ins, convenience food-to-go is now about more than just location. It’s about meeting mission-based shopping needs at every hour of the day.
With a selection of over 1,800 chilled and frozen products now available, Londis retailers are in a stronger position than ever to cater to the needs of today’s busy consumer: whether it’s a quick evening meal, a nutritious lunch on-the-move or freezer staples for the week.
Londis’ expanding range includes everything from premium fresh produce, deli selections and baked goods to seasonal fruit and vegetables, convenient frozen meals, and exciting healthier snack options. Every option helps retailers offer quality, variety and great everyday value.
New products are introduced regularly, guided by customer insights and retailer feedback. This makes sure Londis stores remain agile, competitive and in tune with shopper expectations.
What’s more, Londis’ experienced Retail Team is on hand to help stores make the most of the range. They can offer expert advice on merchandising, tailored recommendations, and practical tools to help increase footfall, boost basket sizes and build lasting customer loyalty.
Retailers empowered, not just supplied
Ultimately, the Londis model is built around empowerment – giving retailers the tools, insights and infrastructure they need to succeed in a rapidly changing world. Whether it’s upgrading store tech, enhancing shopper experience, or launching new revenue streams, the support goes well beyond supply.
As Stewart Fenn, Booker’s sales sirector for Londis and Budgens, puts it:
“We’re not just about adding stores. We’re about helping retailers grow sustainably, navigate change and make more margin from every square foot. It’s about real partnership – and delivering the full package for independent store
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