How c-stores can optimise their sales in the booming personal care sector

Maximising your personal care shelves

With space often limited for personal care products in convenience, innovation is vital when it comes to engaging shoppers and bringing new consumers to the personal care section. Yet as a category, personal care is seeing considerable growth, with the deodorants sector alone increasing by £53m last year [Nielsen], so there is a real opportunity for convenience stores to amplify their sales.

Many purchases of personal care products in the convenience store sector are ‘emergency buys’, so it’s important for retailers to ensure they are stocking products that deliver on efficacy and scent and are easily recognised by shoppers.

However, there’s no reason why the personal care shelves can’t be agile and bold like any other category. From spotlighting deodorant ranges during a surprise Indian summer to reminding students to stock up on body spray ahead of Fresher’s Week, with the right approach, personal care can be fun, attention-grabbing, and a real traffic driver for a store. And stocking established and trusted brands can ensure happy shoppers and repeat purchases.

Introducing a new market player

“As the No.1 deodorant manufacturer [Kantar], Unilever is in a unique position to help retailers achieve optimum sales in personal care, with its core brands, Sure, Lynx and Dove,” says Monique Rossi, general manager for deodorants at Unilever UKI. “And there is a new opportunity for retailers to boost their personal care sales with our latest launch in the Lynx portfolio – Sunset Fresh.

“With fragrance the top confidence driver among young males [Blue Yonder] who are looking for ways to stand out from the crowd and feel good about themselves, Lynx Sunset Fresh is in a strong position to tap into this demand,” she says. “With Sunset Fresh, we’re bringing a feel-good, refreshing vibe that resonates with Gen Z and younger millennial shoppers. Convenience stores play a crucial role in delivering these on-the-go essentials, and stocking newness like Sunset Fresh helps drive repeat visits and basket spend.”

Tapping into the trend for ‘aquatic fragrances’, Sunset Fresh is a refreshing, crisp and invigorating scent, reveals Rossi. Available in multiple formats* - body spray, anti-perspirant, stick and shower gel - to appeal to a wide range of shoppers and to help retailers make a visual impact on shelf, Lynx Sunset Fresh has been formulated using refreshing ingredients inspired by nature and features uplifting tropical notes of mango and sweet mandarin.

“Lynx is the UK’s number one male toiletries brand [Nielsen IQ] and a signpost brand for male grooming. Sunset Fresh has been developed with a clear target audience in mind, while helping retailers to freshen up their shelves,” explains Rossi. “The fragrance profile has been designed to resonate with Lynx’s core audience of 11- to 34-year-olds.

“We’ve had considerable success with our two latest editions to the Lynx core portfolio, Epic Fresh and Jungle Fresh, which have contributed to the brand’s recent growth.” she adds. “So, we expect Sunset Fresh, with its vibrant fragrance profile to appeal to young males by resonating with the latest personal care trends,” concludes Rossi.

Give your personal care shelves a freshen up in 2025 and stock up on Lynx Sunset Fresh today.
For more information on Lynx see here.