With savoury snacks popular in the months leading up to Christmas, convenience stores could potentially unlock an extra £17.8k in sales. Here’s some pointers to how this can be achieved.
As we approach key seasonal moments like Halloween and Christmas, and a busy winter sporting schedule, retailers have a golden opportunity to unlock additional sales by maximising their savoury snack offering. Each convenience store could be sitting on an average of £17.8k worth of savoury snacks sales every year [Nielsen], but even more motivating is that by executing the category in the right way, retailers could drive an additional uplift of 16% [PepsiCo].
It doesn’t require a total range overhaul – here are some of the simple steps you can take to optimise snack displays to drive results this season:
Maximise the right space during seasonal stock-ups
● 75% of snack sales come from the main fixture [PepsiCo]
While secondary sitings can support occasions like Halloween or big match days, the main fixture remains key to unlocking sales. Make sure it’s easy to find, well-stocked and offers a strong mix of formats, especially sharing and price-marked packs (PMPs) to cater for Big Night In and seasonal occasions that drive shopper spend.
Stock the right range for savvy seasonal shoppers
● Crisps, snacks & nuts’ PMP sales grow up to 16% in December, driven by more sharing occasions during the festive season [NIQ]
PMPs reassure on value and build trust, especially during cost-sensitive periods. PMPs of core favourites like Walkers, Doritos and Quavers are must-haves, especially in sharing formats which are perfect for Christmas parties or cosy nights in.
The most popular PMP SKUs in PepsiCo’s crisps and snacks range are:
Use the right layout for occasion-based navigation
● Sharing bags account for 91% of new product sales in PMPs [NIQ]
Place high value sharing packs at eye level to boost visibility and sales, especially during festive periods. Organise shelves by occasion and stock larger formats of sharing favourites like Doritos, Walkers Max and Sensations together.
Drive impulse buys with the right interruption points
● 60% of savoury snack purchases are unplanned [Kantar]
Place secondary displays near drink aisles to match different missions. Position spicy flavours near alcohol to tap into evening and social occasions, while bold cheesy snacks like Cheetos or Quavers Red Leicester can sit near soft drinks to drive pairing for parties and gatherings.
Spotlight the right campaigns & flavours
● Crisps, snacks & nuts sales rise by up to 19% in December as shoppers stock up for Christmas and festive celebrations [NIQ]
Lean on bold new flavour launches to create excitement in store. Newly launched or limited-edition snacks attract trial and generate buzz. The That’s Nuts range for example offers bold flavours in 160g sharing bags for parties. Perfect for driving trial and boosting sales around seasonal and social occasions.
Want more expert strategies to drive savoury snack sales this season? Download the guide now and unlock exclusive insights, tools and advice: https://www.shopt.digital/gb/pepsico_max_your_snacks_lp
