Fieldfare
What makes Fieldfare unique is that the entire range is frozen and sold loose or in individual portions, so shoppers can pick as much as they want and not more than they need.
Their award-winning range of over 100 products spans pick-your-own vegetables, desserts, pastries and meal makers.
Although originating in farm shops and garden centres, convenience is now the fastest-growing sector for Fieldfare. Convenience stockists include Booths, Central England Co-op, Nisa Bradley’s Supermarket, Morrisons Daily and Budgens.
With changing household dynamics and shopper habits, Fieldfare’s proposition has never been more relevant than now. Offering consumers the option to choose exactly what they want and as much as they want perfectly addresses the need of today’s shopper.
Promotional FeatureHow to increase basket spend by maximising frozen produce
Renewed consumer appreciation of frozen products is providing an opportunity for retailers to capitalise on the category. Fieldfare, whose proposition offers shoppers the opportunity to pick their own loose frozen products, shows how retailers can unlock the full potential of their freezer aisle.