KP Snacks has launched brand new, limited edition Christmas packaging for its Tyrrells brand. Rolling out from this month (October), the festive packaging will feature across sharing bags of Tyrrells flavours: Lightly Sea Salted, Mature Cheddar & Chive, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Veg Crisps with Sea Salt.
The limited edition packs are designed for capitalising on Christmas sharing occasions while the festive Tyrrells packaging also features an on-pack flash highlighting the 25% plastic packaging reduction made across the range earlier this year as part of KP Snacks’ ongoing commitment to reducing its impact on the environment.
Amy Heap, Tyrrells marketing manager, said: “Over the Christmas period, shoppers are willing to spend more on higher quality CSN products and Tyrrells crisps are the perfect premium option to tempt shoppers to trade up. With taste and quality at the heart of the Tyrrells offering, our limited-edition packs deliver a special and flavourful snacking experience, perfect for all sharing occasions this festive season.
“CSN is a critical category to back at Christmas, with a value of £328m in December 2021, up from £300m the year before. Retailers should be sure to broaden their offering with premium options alongside familiar favourites to capitalise on the Christmas opportunity.”
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