KP Snacks has revealed the introduction of 25% recycled content packaging across its Tyrrells sharing range.

The roll-out of the new Tyrrells sharing bags is part of KP Snack’s commitments to the UK Plastics Pact and its People & Planet targets in support of a circular economy for flexible plastic. This new packaging initiative, which incorporates recycled soft plastics, will reduce reliance on virgin plastics for packaging.

Available now, the new packaging will feature Tyrrells flavours: Lightly Sea Salted, Sea Salt & Cider Vinegar, Sweet Chilli & Red Pepper and Mature Cheddar & Chive, in 150g formats. The new packs will feature a green on-pack flash that calls out the use of the recycled plastic.

Tyrrells marketing manager Beth Minch says: “This new packaging innovation is a key milestone for the Tyrrells brand. We know our customers care about great taste and quality, but also the environment. Sustainability continues to influence purchase decisions and the new Tyrrells sharing bags will appeal to environmentally-conscious consumers.”

Packaging technology manager at KP Snacks John Leslie added: “As an industry leader, we understand we have a responsibility to drive change. We aim to support the use of recycled plastic in our packaging as it becomes available, facilitating the drive towards a circular economy and a more sustainable future. By introducing recycled content to our Tyrrells sharing bags, we are beginning to close the loop on packaging while reducing the need for virgin plastics. This latest packaging innovation forms part of a broader cross-brand strategy designed to minimise our environmental footprint.”