KP Snacks has announced the appointment of Matt Collins as its new sales director.

Collins has been with KP Snacks for 10 years, most recently as trading director across multiple channels. He replaces Andy Riddle who is leaving the business for a new role.

KP Snacks CEO Mark Thorpe said: “I am delighted at Matt’s appointment to sales director. Matt has a wealth of industry knowledge and a proven track record. Under his leadership, we will maintain the momentum we’ve built over recent years around our fantastic brands and deliver our ambitious growth plans. I would also like to thank Andy for his contribution to KP and wish him every success in his new role.”

Commenting on his new role, Matt Collins said: “It’s a privilege to lead our talented and experienced, customer-centric sales team. I look forward to further strengthening our customer partnerships, putting our trade partners truly at the heart of our business to continue to deliver sustainable, profitable category growth.”