Single format launched for Tyrrells Lentil Crisps

KP Snacks has launched its Tyrrells Lentil Crisps range in a new single format.

Tyrrells Lentil Crisps Sour Cream & Onion and Sweet Chilli & Red Pepper will be available in the new 24g single format from March with an RRP of £1.

Supporting the launch of the new format, an Out of Home and social media campaign for Tyrrells Lentil Crisps will be running from March.

Tyrrells brand manager Sammy Harmer says: “We are extremely excited to be offering our well-loved and ‘Tyrrellbly Tasty’ Tyrrells Lentil Crisps in a new singles pack. It’s the perfect permissible snack for the lunchtime occasion or an afternoon nibble, which we know is what shoppers are on the look-out for!”