KP Kravers

KP Snacks has revealed the launch of a new media investment to promote its KP Flavour Kravers range.

The new campaign spotlights the latest Flavour Kraver variants: Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.

The campaign will run from the end of March until mid-May and follows the launch of the two new coated Flavour Kraver products in September last year. The new campaign is expected to improve penetration of the KP Flavours range, while driving awareness of the new coated flavours. Continuing the “Kick back with a pack” messaging, the campaign seeks to capitalise on the growth of Big Night In occasions.

Marketing manager at KP Snacks Jenny Blanco Barcia, said: “We are excited to be launching a media campaign promoting the new coated KP Flavour Kraver products. Known for its unique and bold products, the KP Flavour Kravers range has performed strongly since launch and this campaign will help to further drive brand penetration.”