Trebor is bringing back its Get Minted campaign for the third year in a row, offering c-store retailers and their shoppers the chance to win a range of cash prizes including a jackpot of £5,000.
The promotion, which is exclusive to the convenience channel, runs across the full Trebor singles range. Prizes of £50, £100, £250, £500 and £5,000 can be won through the initiative.
To participate in the Get Minted 2019 campaign and be in with a chance of winning a prize, retailers must display bespoke POS in their stores.
Amy Lucas, brand manager for Trebor at Mondelēz International, said: “This is the third year in a row that we’ve run Trebor Get Minted, and we’ve seen year-on-year success. Consumer redemption and awareness is growing, and last year we saw a 6.2% sales uplift across the Trebor singles range in independent and symbol group stores (Nielsen Value Sales, Independents and Symbols, MAT, w.e. 29.12.18).
“Trebor is the number one mint brand in the UK (Nielsen Value Sales, Total Coverage, MAT, w.e. 29.12.18), with the top three best-selling products in independent and symbol stores being Extra Strong Peppermint, Softmint Spearmint and Softmint Peppermint (Nielsen Value Sales, Independents and Symbols, MAT, w.e. 29.12.18). We’re confident that this promotion will continue to drive real sales growth in the convenience channel.”
Retailers can order POS and get advice on the Get Minted campaign by visiting www.deliciousdisplay.co.uk.