Trebor is unwrapping its first sugar free hard-boiled sub-range with the launch of Cool Drops.
Available now, the new mints are available in two flavours: extra fresh; and lemon. The products are designed to bring new consumers into the category, while driving incremental sales.
The Cool Drops come in 28g flip-top boxes, with less than 100 calories per pack. The launch of the sub-range will be supported by a new digital campaign and the mints can be sold as an 50p price-marked pack (PMP) or 60p non-PMP.
Laura Trampe, brand manager for Trebor at Mondelez International, said: ‘‘We’ve undertaken extensive consumer research, finding that the new format was very well received by consumers. We are introducing two great flavours, which both provide the intense freshness consumers expect from Trebor, in two delicious flavours; extra fresh and lemon.
”Trebor Cool Drops Sugar Free aims to help retailers drive incremental sales by expanding the brand into a new segment and also brings excitement to consumers by combining proven trendy flavours, with the increasing demand for sugar free products’’
Advice for stocking the new Trebor skus
- Offer consumers with a new sugar free offering from the UK’s number one mint brand [Nielsen value sales MAT w/e 08.09.18] to deliver for sugar free consumers, in line with the health and well-being trends we see on the market.
- Stock up now ahead of heightened consumer awareness with a far-reaching digital campaign
- Take advantage of the brand’s new 50p price-marked packs