Mondelez International is offering thousands of Trebor consumers the chance to win over 10,000 cash prizes, with its latest promotion.
Trebor Win Small aims to drive excitement and sales by offering thousands of consumers a chance to win one of tens of thousands of cash prizes, ranging from £5 to £50. The promotion is based on the idea that while a small cash prize may not change someone’s life, it will certainly put a smile on their face. Consumers can win by unwrapping Trebor packs and finding a ‘You’ve won’ message inside, which entitles them to a small cash prize.
Trebor Win Small aims to follow the success of the brand’s Get Minted campaign, which returned for a second time earlier this year, and succeeded in both exciting shoppers and generating sales uplifts of 6.8% in Independents and Symbols during activation period (IRI One System, Value Sales, Total Mints, Indies & Symbols, last 4 weeks w.e. 22.04.18).
Amy Lucas, brand manager for Trebor, said: “Trebor has a market share nearly double that of its nearest competitor [Nielsen Database - Freshness – MAT w.e. 16.06.18 – Value Sales, Value % Share & VROS], and currently holds the top three mint SKUs in the impulse category.
“Our latest competition aims to create excitement in store, that will encourage consumers to purchase Trebor to give themselves a chance to win small.”
The promotion will be supported by impactful point of sale material and in-store media, in addition to promotional posters which retailers can download from www.deliciousdisplay.co.uk.
Prize coupons will be hidden within selected wrappers of the following Trebor products:
· Extra Strong Peppermint Single roll (41.3g), 4-pack (165.2g), 7-pack (289.1g)
· Extra Strong Spearmint single roll (41.3g), 4-pack (165.2g)
· Softmints Peppermint single roll (44.9g), 4-pack (179.6g), 7-pack (314.3g)
· Softmints Spearmint single roll (44.9g), 4-pack (179.6g)
· All above products are also available in price marked packs