Mondelez International has unveiled ambitious sugar reduction plans for many of its treats, including Cadbury, Oreo and Maynards Bassetts.
Cadbury Boost+ Protein, which will contain 12g of protein per bar, will launch in August 2018, with 32% less sugar than the standard Boost bar.
From late 2019 Cadbury Dairy Milk will be available with 30% less sugar, offering consumers greater choice and helping them to manage their sugar intake.
The new bar will sit alongside the standard bar on shelves, marks the most significant innovation in the brand’s history, and underscores Mondelēz International’s ongoing commitment to play its role in tackling obesity, including childhood obesity, in the UK. For almost two years, a team of scientists, nutritionists and chocolatiers have been working to find a way to achieve the Cadbury Dairy Milk taste whilst delivering 30% less sugar with no artificial sweeteners, colours or preservatives and no increase in calories
BelVita will also get a ‘40% less sugar’ line extension, plus ‘30% less sugar’ variants of Maynards Bassetts Wine Gums and Jelly Babies will be launched during 2019 and there will be a number of significant sugar free innovations on Trebor.
Longer term plans are to reformulate Cadbury Brunch bars to reduce sugar by around 20% and explore a lower sugar option on Oreo.
The company will extend the Be treatwise logo onto all its Cadbury chocolate products and its entire Maynards Bassetts range in 2019. Be treatwise reinforces the company’s long-standing commitment to offering clear, nutritional information and education, particularly around calories, to help consumer make informed decisions.