Trebor has extended its range of mints with the introduction of the first sugar-free sku for its Extra Strong brand.
Available to retailers now in two formats: 12.6g dispenser packs (rrp 60p / case size: 24) and 44.5g 100-mint pots (rrp £1.30 / case size: six), the Minis launch is designed to engage with consumers who are looking for sugar-free alternatives.
The rollout follows the introduction of Trebor’s first hard-boiled, sugar-free candy: Trebor Cool Drops, earlier this year which contains fewer than 100 calories per pack.
Laura Trampe, brand manager for Trebor at Mondelēz International, said: “Growth for Trebor is being driven by products such as Trebor multipacks and, more recently Trebor Cool Drops.
“Trebor Extra Strong Minis offer the intense hit of refreshment from Trebor Extra Strong Peppermint in a sugar-free compressed format. By offering Trebor Extra Strong Minis in two appealing formats, we know that shoppers looking for sugar-free offerings will have the perfect product in the right pack format for them”.
Trebor products are being supported throughout 2019 by the brand’s ‘Give Me Strength’ marketing campaign. Retailers can also find advice on how to boost their mint sales by visiting: www.deliciousdisplay.co.uk.