The soft drink-flavoured sweets are returning for 2021 after a successful run last summer where Tic Tac Coca-Cola proved to be the biggest ever limited edition flavour, with 2.6m packs sold (Ferrero finance internal reporting; April 2020 to August 2020).
Levi Boorer, customer development director at Ferrero, said: “Following an unpredictable year of lockdowns, we know that for many, impulse purchases and on-the-go occasions have suffered. The refreshment of Coca-Cola and the instantly recognisable shape and format of Tic Tac will encourage shoppers to make those impulse purchases once again, and support retailers in reigniting this purchase habit. With the summer season approaching and the roadmap indicating restrictions will continue to ease, the return of the product couldn’t come at a better time.
“Tic-Tac is the number four adult sugar countline brand [IRI Total Impulse GB; Adult Sugar Countlines data; MAT to 24.01.2021] which is both well-known and trusted within the category. The Coca-Cola flavour will only strengthen this, creating standout in-store for a second year running. The launch will attract younger adult consumers via a partnership with a recognised soft drink brand whilst the limited edition nature of the product will drive excitement, supporting in the increase of impulse confectionery sales.”
Tic Tac Coca-Cola will be available across grocery and convenience in the UK throughout summer 2021, supported with in-store POS displays.
- T1 (16g, rrp 62p)
- T100 (49g, rrp £1.41)
- T200 (98g, rrp £2.70)
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