Tangerine Confectionery has launched a new range of Barratt multipacks, aimed at the family market.
The new multipacks (rrp £1) each contain 11 mini bags and are available in three existing Barratt variants: shrimps & bananas (176g); mini bears (198g); and jelly beans (165g). Each mini bag contains less than 65 calories.
Tangerine is also launching a new strawberry milkshakes multipack (176g) as well as a 180g hanging bag (rrp £1).
Russell Tanner, marketing and category director at Tangerine Confectionery, said: “We recognise that many consumers are trying to monitor the amount of sugar they consume and offering options that cater to these needs is a key driver for our new product division.
“Mini bags offer a controlled way to enjoy popular sweets and are perfect for families looking for pre-portioned treats for children, or adults looking for a calorie-controlled sweet snack. And with Halloween round the corner, we anticipate these will prove especially popular for trick-or-treating.”