? The campaign is designed to encourage cider drinkers to choose cider more often and to tempt new drinkers.
? S&N UK is also running a 'taste for entertainment' programme in partnership with Ticketmaster and Napster. It gives consumers the chance to win a Strongbow Gold Pass that provides £1,000-worth of entertainment.
? S&N has allocated £27m to market its cider brands this year.
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