Procter & Gamble has introduced a new range of washing tabs and powder in the Bold 2in1 range.
● Infusions are available in three styles: white diamond & lotus flower, ruby jasmine and amethyst rose.
● The launch will benefit from a multimedia marketing campaign including TV, print and outdoor campaigns plus PR support and online.
● Infusions Liquitabs retail at £2.99 for nine-pack; £5.49 for 18-pack; and in powder £2.99 for 19 scoops; and £6.79 for 26 scoops.
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