P&G is building on the success of Ariel Excel Gel with the launch of Ariel Excel Gel Non Bio and Fairy Non Bio Gel. The company says both products deliver "brilliant non-bio cleaning and whiteness from as low as 15 degrees". In addition, the Fairy product will be the first squeezable non bio gel in the market. The launches are supported by TV, print, online and in-store activity.

rrp: Fairy Non Bio Gel 667ml, £4.89; 962ml, £6.69;

Ariel Excel Non Bio Gel 667ml, £4.39; 1036ml, £6.69

tel: 0800 597 3388