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Westons Cider is running its biggest-ever on-pack promotion across the Henry Westons range.

Available through all retail channels, 14 million bottles and 4.9 million multipacks will be available for the ‘Taste of Adventure’ promotion, with one lucky winner securing an adventure of a lifetime, plus 300 more prizes on offer, retailers can expect to cash in from April to the end of August 2024.

The promotion, which will allow one winner to choose their dream holiday destination, will run across Henry Westons Vintage, as well as Henry Westons British Vintage, Henry Westons Cloudy Vintage, Henry Westons Organic, Henry Westons Signature Vintage and Henry Westons Aged in 500ml bottles and all 4, 6 and 8 packs, as well as Henry Westons Organic 10L BIB.

The competition will be supported by out of home retailer screens, reaching over 11.5 million consumers in April and May, as well as in-store activations, including bespoke branded shippers. A hand-painted mural has also been commissioned in Bristol, reaching 400,000 shoppers over a two-week period around the May bank holiday.

“Our Henry Westons range continues to lead the charge across the off-trade and the launch of our biggest on-pack promotion to date presents another chance for retailers to further their cider sales this summer,” said Holly Chadwick, Henry Westons brand manager at Westons Cider. “And there’s no time like the present! There’s already more than one bottle of Henry Westons Vintage sold every second so with Bank Holidays, the Euros and, hopefully, a summer of sunny days ahead, the competition is perfectly timed to drive this further and help retailers across all channels cash in.”

Run by the fourth generation of the Weston family, Westons Cider – based in Herefordshire – also produces brands the market-leading brand Stowford Press.