MULLER has added to its range of Cadbury trifles with a fruit and nut variety. The launch introduces the second most popular Cadbury Dairy Milk chocolate flavour into the desserts sector. Marketing support includes sampling in shopping centres nationwide, press ads and a PR campaign. Trifles come in shelf-ready packaging to heighten on-shelf visibility.

Rrp: £1.48 for 3 x 90g pots.
tel: 01630 692000