Mylene Klass is the new face of Birds Eye's '100%' Challenge.
The initiative involves challenging families to take part in hula-ing, dancing, ball games and skipping to promote an active lifestyle and family bonding.
The activity will continue throughout the year and supports the '100%' advertising campaign.
This involves cross-category marketing, highlighting that Fish Fingers are made with 100% fish fillet and Chicken Dippers from 100% chicken breast.
tel: 020 8918 3200
The initiative involves challenging families to take part in hula-ing, dancing, ball games and skipping to promote an active lifestyle and family bonding.
The activity will continue throughout the year and supports the '100%' advertising campaign.
This involves cross-category marketing, highlighting that Fish Fingers are made with 100% fish fillet and Chicken Dippers from 100% chicken breast.
tel: 020 8918 3200
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