Mylene Klass is the new face of Birds Eye's '100%' Challenge.

The initiative involves challenging families to take part in hula-ing, dancing, ball games and skipping to promote an active lifestyle and family bonding.

The activity will continue throughout the year and supports the '100%' advertising campaign. 

This involves cross-category marketing, highlighting that Fish Fingers are made with 100% fish fillet and Chicken Dippers from 100% chicken breast.

tel: 020 8918 3200