Following the success of Ariel Excel Gel, Procter & Gamble is launching Bold 2in1 Gel. The detergent gel is available in four variants: lavender & camomile; sparkling pomegranate & orange blossom; white diamond & lotus flower; and ruby jasmine. The product's launch will benefit from an integrated multimedia marketing campaign including TV, print and outdoor activity as well as consumer trials, online, experiential and in-store advertising.

rrp: 18 wash, £4.39; 28 wash, £6.69

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