Sugar-free cola Pepsi Max is set to appear in a digital and out of home (OOH) campaign after its 2022 Pepsi Max Taste Challenge revealed that UK consumers prefer the drink over the biggest selling competitor full sugar cola.
Returning this past Summer after a two year hiatus, Pepsi Max called on 34,000 UK consumers to compare the drink with the UK’s biggest selling full-sugar cola in a blind taste test to determine their favourite cola. The results revealed that 70% preferred Pepsi Max.
The Pepsi Max Taste Challenge results will be promoted on Instagram, Facebook, Snapchat, TikTok as well as large-scale bannering formats appearing in key cities across the country.
Georgina Meddows-Smith, UK marketing director for Pepsi Beverages, says: “We are so excited to reveal the outcome of the 2022 Pepsi Max Taste Challenge. This year’s results are the best we’ve seen, proving that the great taste of Pepsi Max truly triumphs. Even more significant is how a challenge like this really challenges the public’s preconceptions, and makes them think twice about their choices. Not only will they talk about the great taste they experienced, but how they’ll now reconsider the cola they buy.”
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