The elves at Coca-Cola Europacific Partners (CCEP) have been busy creating a new on-pack promotion, to help cover the cost of special festive moments, whether that be mealtimes or gifts for friends and family.
Christmas-themed sharing packs of Coca-Cola Original Taste, Coca-Cola Zero Sugar and for the first time Coca-Cola Zero Sugar Cherry are rolling out from mid-November and feature the iconic and eye-catching Sundblom Santa Claus to drive standout on shelf.
From the 21st November, shoppers can scan QR codes on-pack for the chance to win pre-loaded £200 ‘Festive Feast’ gift cards from Love2Shop – accepted by supermarkets, food aggregators, restaurant chains and more. With 1,000 gift cards up for grabs, shoppers can also win thousands of exclusive Coca-Cola and festive gifts.
The promotion will run across plain and price-marked large PET bottles (1.25lt, 1.75lt and 2lt) and multi-packs of cans. Convenience retailers can request POS materials from My.CCEP.com to bring Christmas to life in-store, encouraging shoppers to ‘make Christmas mealtimes magic’, whilst highlighting the on-pack promotion.
Martin Attock, vice-president commercial development at CCEP GB said: “Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different. We want to help shoppers focus on enjoying magical moments with friends and family, by giving them a little something to put towards a special meal this Christmas.”
This year’s Christmas on-pack activity is being supported by a multi-million-pound marketing campaign, to ensure Coca-Cola is front of mind for shoppers from November through to New Year’s Eve, under the Coca-Cola strapline, ‘Real Magic’.
The aim is to help retailers to tap into growing soft drinks opportunity at Christmas. Last year, soft drink sales grew nearly 9% in December vs the rest of the year (Nielsen), while sales across the CCEP portfolio grew by more than a quarter (ibid). In fact, Coca-Cola sales increased by 36% over the Christmas period in 2021 (IGD).
Coca-Cola remains the number one soft drinks brand in GB, delivering £47.3m of value growth over the past 12 months (Nielsen), led by Coca-Cola Zero Sugar, which is up 21.9% (ibid).