Fentimans, the maker of botanical beverages, has unveiled a new advertising campaign to attract younger consumers.

The campaign will feature on the London Underground, prime roadside outdoor sites and railway stations across the capital. In addition, the out of home campaign will be supported by digital, sampling and experiential activity.

The activity will focus on the brand’s core soft drinks, mixers and tonics, including its ginger beer.

Andrew Jackson, marketing director for Fentimans, said: “The new campaign, with its core message of great flavour, aims to allow a new generation of consumers to discover the Fentimans brand. We know from our insight work; when people discover Fentimans, they fall in love with the brand very quickly. This latest burst of media, is a building block as we gear up for significant growth in the years ahead”.