Fentimans, the botanically brewed drinks maker, is adding an Apple and Blackberry flavour to its range of craft soft drinks.
The new drink is designed to tap into consumer demand for different seasonal variants and premium craft options, providing shoppers with an alternative to standard carbonated drinks.
Fentimans Apple and Blackberry is available to convenience stores in 275ml bottles (rrp £1.25 each) and will be supported with digital marketing and a new campaign. The product is also made using the same botanical brewing method used for all Fentimans drinks.
Andrew Jackson, marketing director for Fentimans, commented: “Being British is embedded in the DNA of the Fentimans brand. There is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer.
“Our latest flavour innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavour experience consumers are seeking, with a unique British twist.”