Rowntree’s Dessert Pastilles are the latest addition to Nestle’s expanding portfolio of vegan friendly products. Inspired by popular puddings, the sweets are available in mango sorbet, blueberry pie, cherry bakewell and apple crumble flavours. They come in 139g sharing bags (rrp £1.29) and will be available across the UK and Ireland from the beginning of February.
Brand manager for Rowntree’s Meg Miller said: “There has been an incredible response to our slightly softer, vegan friendly Fruit Pastilles and we’re delighted consumers agree that the chew remains as fabulously fruity as ever. Now we are introducing an innovative twist on our classic pastilles with four on-trend flavours that evoke the taste of some of the nation’s best loved puddings.”
Nestlé introduced the new vegan recipe for Fruit Pastilles last year after trialling more than 30 different formulations in order to remove the gelatine while retaining the sweets’ iconic chew. Nestlé’s vegan lineup also includes: Jelly Tots, Carnation vegan condensed milk and Nescafé Gold dairy alternative lattes.
Fruit Pastilles were invented by brothers Henry and Joseph Rowntree, working with French confectioner August Claude Gaget, at their cocoa works in York in 1881. Nestlé claims that the sweets are enjoyed by 15 million people every year and 49 million sharing bags are sold. They are made at the firm’s factory in Fawdon, near Newcastle-upon-Tyne, which produces up to 150 tonnes of the pastilles a week.
No comments yet