Badwater Tequila RTD

Badwater Tequila has launched its debut RTD cocktail range.

The Badwater Tequila range is available in three flavours in 330ml cans – Lime Margarita, Pineapple Crush and Grapefruit Paloma, all made with real fruit juice. The cocktail flavours are sold in single 330ml cans (RRP: from £2.75) 4.5% ABV.

The Badwater Tequila RTD range is part of a three-year distribution partnership with Proof Drinks. Proof Drinks will target grocery, convenience, and wholesale sectors.

Chairman at Badwater, David Flochel said: “With our ambition to lead the new segment of tequila cocktails RTDs, partnering with Proof Drinks is a major milestone for us. Together, we are building a new brand concept for new generations of drinkers, while sharing the same set of values.”

Managing director at Proof Drinks, John Vider said: “We have witnessed first-hand the explosive growth in the tequila and ready-to-drink (RTD) markets and are thrilled to partner with Dan and the team to grow Badwater’s category-leading innovation.”